Writing effective articles is a challenge that most marketers fail to conquer and find successfully satisfying! To many, writing effective articles is a necessary “chore” to getting valuable content out to the masses. Although writing effective articles can be a daunting challenge, marketers can minimized the risks and increase article value by keeping readers 1) Engaged, 2) Educated, and 3) Encouraged to Take Action!
In particular, when you discover how to write articles for article marketing, for article writing services, and/or for article distribution, it’s crucial to keep in mind “article structure.” As a general rule, using an article structure when writing effective articles online can help to maximize your article marketing efforts.
My goal for writing effective articles like this one is to provide you with tips on writing online articles using 7 Proven Steps That Every Marketer Needs To Know before submission. When done correctly and once you’ve discovered how to write effective articles, I genuinely believe you will experience your best Return on Effort (ROE).
STEP 1: Define Your Purpose (WHY write an article?)
First, when writing effective articles, determine why you feel it’s necessary to even have articles to write. Who is it you want to write for? Writing an article is more than mere content; writing effective articles is about CONNECTING. The following questions will assist with this vital step.
*What is it that you want to accomplish? Do you want to educate, evaluate, inform, protect public interest or cause, report, or review a product of service?
*What do people need or want that your article can help them with? Can your content article provide a solution or will it just confuse the reader?
*What does your prospective reader “look” like in personality, education, temperament, financial status, etc?
- Professional Executive
- Homemaker with Children
- Young or Seasoned Athlete
- Accomplished Artist or Musician
- Small Business Owner
- Community Servant
- (dis)ABLED Entrepreneur or Veteran
Once you’ve determined the logistics of this important first step, writing effective articles will be unlike any “chore.” It’ll become a “rewarding pleasure” while providing quality content and value that meets particular needs and changes lives!
STEP 2: Execute Effective Keyword Research
Second, when writing effective articles, keep in mind any SEO concerns (Search Engine Optimization) and other tips for writing an article. To keep sound SEO practices, executing effective keyword research is a vital step they cannot be overstated! If you want your content found, read, THEN understood, have effective keywords that pertain to your content.
For example: Sharing about caring for horses…You don’t want keywords detailing baking a cake!! The following information will assist with this vital step.
*A safe percentage of keyword placement is around 2% to 3% of the entire article.
*Place keyword(s) in first sentence, particularly the first few words (like this article), throughout the article “body,” and in the last sentence of the article.