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Writing effective articles is a challenge that most marketers fail to conquer and find successfully satisfying! To many, writing effective articles is a necessary “chore” to getting valuable content out to the masses. Although writing effective articles can be a daunting challenge, marketers can minimized the risks and increase article value by keeping readers 1) Engaged, 2) Educated, and 3) Encouraged to Take Action!

In particular, when you discover how to write articles for article marketing, for article writing services, and/or for article distribution, it’s crucial to keep in mind “article structure.” As a general rule, using an article structure when writing effective articles online can help to maximize your article marketing efforts.

My goal for writing effective articles like this one is to provide you with tips on writing online articles using 7 Proven Steps That Every Marketer Needs To Know before submission. When done correctly and once you’ve discovered how to write effective articles, I genuinely believe you will experience your best Return on Effort (ROE).

STEP 1: Define Your Purpose (WHY write an article?)

First, when writing effective articles, determine why you feel it’s necessary to even have articles to write. Who is it you want to write for? Writing an article is more than mere content; writing effective articles is about CONNECTING. The following questions will assist with this vital step.

*What is it that you want to accomplish? Do you want to educate, evaluate, inform, protect public interest or cause, report, or review a product of service?

*What do people need or want that your article can help them with? Can your content article provide a solution or will it just confuse the reader?

*What does your prospective reader “look” like in personality, education, temperament, financial status, etc?

• Professional Executive
• Homemaker with Children
• Young or Seasoned Athlete
• Accomplished Artist or Musician
• Small Business Owner
• Community Servant
• (dis)ABLED Entrepreneur or Veteran

Once you’ve determined the logistics of this important first step, writing effective articles will be unlike any “chore.” It’ll become a “rewarding pleasure” while providing quality content and value that meets particular needs and changes lives!

STEP 2: Execute Effective Keyword Research

Second, when writing effective articles, keep in mind any SEO concerns (Search Engine Optimization) and other tips for writing an article. To keep sound SEO practices, executing effective keyword research is a vital step they cannot be overstated! If you want your content found, read, THEN understood, have effective keywords that pertain to your content.

For example: Sharing about caring for horses…You don’t want keywords detailing baking a cake!! The following information will assist with this vital step.

*A safe percentage of keyword placement is around 2% to 3% of the entire article.

*Place keyword(s) in first sentence, particularly the first few words (like this article), throughout the article “body,” and in the last sentence of the article.

We all want the perfect, amazing and profitable website right? Sure we do. The reason being of course, is because we want to increase our clients, relationships and income.

A speakers website has to speak to their audience and it must have all the necessary elements to make it successful and profitable. A well put together website is not only going to increase your income and speaking jobs but build those very important relationships.

I encourage you to put your own site together because only you knows you and this needs to shine on your website. Hiring a web design expert is also an option but make sure you choose one that will allow you the freedom to be you, one that will allow you to add what you want and do what you want. You do not want to hire a web designer who is going to do it “their way” because a lot of pro web designers are not marketers and if you don’t create your site with marketing in mind it’s going to cost you more in the near future to fix and the time spent will become most frustrating for you very quickly.

You want your website to work for you so in saying that below are the top 5 essential elements speakers should have on their speaker website and is what I teach my own clients that they need to make their website a success.

1. Showcase your message well: Your website should immediately speak clearly and directly to your audience. Clear and concise. Confused buyers won’t buy. Confused planners won’t hire. Make it easy for them and make sure your message is coming across loud and clear.

2. You have a new web visitor, now what? Tell your visitor exactly what you want them to do. They need direction, what to do, where to go. People need steps (a process) to help them along, without a plan of action or direction it’s like having a guest come to your house; you answer the door and let them in and just turn and walk away. They don’t know what to do and so they just stand by the front door…you didn’t give them directions on what to do, should they go sit in the dining room, join you in the kitchen or perhaps go in the living room for cocktails and h’orderves. Direct your visitor on exactly what you want them to do…what’s the next step?